Today, a website is the most important calling card for any brand or business. You need to learn the ropes of some basic web development to make sure you’re in good hands.
Thankfully, you don’t need to be skilled in HTML anymore to create a site. You can start building a website from scratch with a little bit of research and effort.
To learn more about how to make this happen, read the following tips.
Find a Platform for Building a Website From Scratch
WordPress, Wix, Squarespace — take your pick among these and others.
When building a website, you have plenty of resources to help you out. Many of these platforms let you build your website from templates that are professionally designed.
By choosing these templates, you can update your site as needed without having to get the help of a web designer. Taking the time to find the right platform is a crucial step toward building your new site piece by piece.
Build Your Site for Upgradability
It’s one thing to build a site, but you also need to think about future upgrades.
Start with a stripped down version of your site, leaving room and provisions for expansion. This means not writing yourself into a corner in terms of design. Set up some internal links and tabs that can be rearranged as needed.
By taking the time to build your site for expansion, it can easily grow right alongside your business.
Make a Blog to Go with It
Blogging is just as important as having a website. For this reason, make sure you get a new blog to go right along with your new site and personal domain.
By having the blog in place, it will drive traffic to your site and help you build your web presence. Your blog should match your website, so keep color schemes and other principles in mind when you start it from scratch.
Focus on Mobile Optimization
Your website also needs to be optimized for mobile to accommodate today’s users. People do most of their browsing on mobile devices, so start your site from scratch with this in mind.
When your website is mobile optimized, it will create a stellar first impression and keep people on your pages longer.
Go with Graphics and Simplicity
Today, attention spans are shorter.
The Internet isn’t new anymore, so there’s no need to impress people with saturated, “busy” websites. The less clutter, the better. Strip your site down and provide valuable content immediately.
Make sure you include rich photos and some video content that lets viewers skim and click.
Hire a Credible Marketer after Building Your Site
Once you’ve built your site from the ground up, you need the help of a marketing agency. They can guide you through the process, from building a website from scratch to drawing in tons of traffic.
Our marketing firm is one of the best you’ll find, and we’d love to help you out. Contact us to learn about search engine optimization and other forms of web marketing so you can bring people to your site.