In this digital era, every company needs a strong online presence. It’s no longer enough to distribute flyers and promote your services in newspapers.
Considering that 81 percent of customers head over to the Internet to research brands before making a purchase, it’s essential to market your business on the Web.
Perhaps you already have a website and social media pages for your business. However, you need more than that in order to make an impact. That’s where SEO services for small businesses come into play.
Search engine optimization can increase your reach – and your revenue. A properly optimized website will enhance brand awareness and maximize your online exposure. This will lead to more customers and sales.
If you’re like most small business owners, your budget is limited. You can’t afford to pay thousands of dollars on website optimization. Luckily, there are plenty of SEO agencies that appeal to startups and local companies.
Not sure where to start? Here are some handy tips on how to choose the best SEO services for small businesses.
Is It Worth Hiring an SEO Company?
Google receives over 69,873 searches per second every single day. The websites listed on the first page generate about 92 percent of all traffic for any given search. This translates into more potential customers and sales.
As a small business owner, you don’t want to spend a fortune on paid ads. Compared to pay-per-click advertising, SEO is more-effective and yields longer lasting results.
A well-planned SEO campaign can skyrocket your traffic and increase conversions. In fact, more than half of B2B marketers say that search engine optimization generates more leads than any other marketing strategy.
When it comes to SEO, you have three options. You can do it yourself, hire an in-house SEO team, or outsource these services.
Let’s say you know a thing or two about search engine optimization and digital marketing.
In this case, you can optimize your company’s website and social media pages by yourself. The problem is that you already have more than enough on your plate, from growing your business to reaching out to clients and improving your products.
Hiring an in-house team for this job seems ideal, but it comes at a price. The average salary of an SEO specialist is around $66,848 per year. Sure, you can hire an intern for less, but he might not bring too much value to your business.
Outsourcing SEO services will save you time and money.
If you choose this option, you’ll be working with experts who know the ins and outs of search engine optimization. They have years of experience behind and are up-to-date with the latest digital marketing trends.
But how can you make sure you’re hiring the right people? Follow these steps to choose the best organic SEO company for your small business:
Check Their Website
The first thing you should do before hiring an SEO company is to check its website.
What does it look like overall? Does it rank in Google’s search results for keywords like “organic SEO company,” “SEO services,” and so on?
If their own website ranks poorly in search results, you can’t expect them to do a good job with yours. Sure, there are expectations, but a low ranking website should raise a red flag.
Check out their content and web pages to get a better idea of their approach to SEO.
Check Past Projects
Reputable SEO companies are proud of their work. Most times, they display past projects and case studies on their website. Plus, they’ll be happy to answer any questions you may have about their experience.
A sketchy SEO agency, on the other hand, will avoid answering your questions about its previous projects.
They will keep bragging about how great they are and what their clients say about their work. However, they won’t provide any clear examples.
Consider Their Area of Expertise
Ideally, choose an organic SEO company that specializes in your niche.
For example, if you’re selling gym equipment, look for experts with experience in the fitness industry. In case you sell insurance plans, contact agencies that provide SEO services for insurance professionals.
Also, beware that not all SEO companies specialize in mobile optimization or local SEO.
If you have a dental office, for instance, try to find someone who can optimize your website for local searches. If they have experience in the health industry, that’s even better.
Assess your needs before hiring an SEO agency. Does your website need a makeover? Look for a company that offers web design services in addition to SEO.
Are you planning to use SEO along with PPC and social media marketing? Choose a company that offers the full package.
Ask about Their Approach to SEO
Contact the SEO companies you’re interested in and ask about their approach to website optimization.
What strategies do they use to get traffic and backlinks? How are they going to improve your search engine rankings? Will they provide weekly or monthly reports to keep you informed of the changes they make to your site?
Most importantly, make sure they follow Google’s best practices. If they mention anything about buying traffic or setting up private blog networks, move on. These strategies could your website banned from the search results.
Read Customer Reviews
The best SEO companies will have positive reviews and testimonials from their customers. Before hiring one, do a quick search online to see what other clients are saying.
Yelp is a good start. Check their Facebook page too. Don’t hesitate to contact previous clients and ask what their experience was like.
Another option is to request references directly from the SEO agency you’re interested in. A reliable company will be more than happy to put you in touch with previous or current clients.
Get the Best SEO Services for Small Businesses
Now that you know how to choose the best SEO services for small businesses, go ahead and search for the perfect match. Determine what you need, request multiple quotes, and ask for references.
The right SEO expert can take your small business to the next level. These services are an investment in your future. Take the time to research your options and don’t make any compromises when it comes to your online presence.
Ready to get started? Contact us today for quality SEO services! From link building and content writing to brand management, we provide everything you need to grow your business.