But even if you have already tried some optimization techniques, you could still find yourself struggling to crawl up the result rankings. So how do you know you have a flawed approach?
Here are 10 signs your SEO strategy is failing and you need to bring in some expert help.
1. You Aren’t Getting Any Traffic
The most obvious sign of problems with your SEO is a lack of traffic to your website.
After all, that’s really the whole point of SEO.
Almost every end goal of digital marketing hinges upon driving consumers to your website. They can’t make a purchase or sign up for an email list if they never land on one of your pages.
If your traffic has flatlined, it’s time to blow up your current SEO strategy.
2. Your Traffic Looks Like a Bumpy Road
Maybe your site isn’t completely devoid of traffic. You occasionally get a decent amount of visitors, but visits only spike when you post a new piece of content.
A day or two after your post goes live, traffic falls back down to that flatline until your next publication.
Proper SEO is designed to supply your site with a steady, consistent stream of visitors. If you see sharp peaks and valleys, you might need to make a few modifications, such as creating more evergreen content.
3. Your Website is Frustrating to Use
User experience is a major factor in your website’s performance. Even if you lure somebody to come to your site, a frustrating UX will cause them to leave.
Your bounce rate will skyrocket, and you would have no chance to earn any conversions from the clicks you get.
One of the key parts of website UX is loading speed. A page that loads in 3 seconds has a 32% higher bounce rate than a page that loads in 1 second.
How your site looks on mobile devices is also critical. Responsive design is a great way to ensure your website is formatted correctly on any display.
4. Your Content Isn’t Getting Shared
Content is important for many reasons in SEO. One of the main ones is having something people can share on social media and through backlinks on their own website.
When people share your content, it boosts the authority of your site. When others agree with you or find your content helpful, it’s proof of your reputability.
If you aren’t getting many shares, try to improve the quality of your content. Longer, more in-depth articles are typically more helpful and shareworthy. Also be sure your content is what your target audience is looking for.
5. You Have a Keyword Conundrum
Keywords are core to appearing in search results. However, it can be a bit tricky to find the right balance.
If you don’t use enough keywords in your content and in page headers, you won’t rank for them. But it’s also possible to use too many keywords, and keyword stuffing can actually hurt your rankings.
Picking which keywords to use is also a challenge. High-volume keywords will face stiffer competition. But it’s also no good to go for keywords that nobody searches for.
If you’re having trouble finding the right keyword balance, it might be time to consult some SEO experts.
6. You Don’t Own Your Business Pages and Listings
SEO isn’t only about your website. There are many off-page SEO factors that influence your rankings.
One of these factors is business directory listings. Not unlike the old-school yellow pages, these online directories display your name, address, and phone number (NAP).
The most important business page to set up is Google My Business. This is a free feature offered by Google to verify your location, contact info, and other business details directly with the search giant.
If you don’t have control over your own listings, you don’t have control over public information about your company. Other people can edit details about you. Any inaccuracies or inconsistencies can cause major issues with the search algorithms.
If you haven’t yet claimed your business pages on the major directories, doing so is a major step towards a better SEO strategy.
7. You Have No Online Reviews
Like business listings, online reviews are an important off-site SEO factor.
Reviews on Google, Yelp, Facebook, and other sites are especially important for local SEO and appearing in the Google 3-Pack. Higher ratings can push your business to the top of the rankings and results.
Along with being a boost in the eyes of the algorithm, reviews are critical for general brand reputation. 84% of people trust online reviews as much as recommendations from their friends.
If you lack reviews, simply asking your customers to do so is one way to turn that around. Consider adding an incentive; for example, restaurants could offer a 10% discount for leaving a Yelp review.
8. Your Social Media is Silent
Social media is a massive component of digital marketing, and a presence on the major sites can help your SEO.
Social media profiles almost act as another type of business listing. They also give you more opportunity to share your content and generate backlinks.
However, simply setting up a social network page isn’t enough. You need to maintain each page and post consistently to build up a following and maximize your SEO benefits.
If your most recent social media posts are from several months ago, you need to reevaluate your strategy.
9. You Aren’t Meeting Your Objectives
At the beginning of any campaign, it’s smart to set objectives.
The best objectives are specific. They lay out exactly what you want to do and when you want to do it by.
Setting objectives like this helps you to evaluate the progress of your campaign. They also help keep your work focused.
If you’ve set objectives and aren’t meeting them, its a sign your SEO strategy is failing and you need to make some changes.
10. You Aren’t Making Money
It all comes down to the bottom line.
SEO is supposed to help you make money. As people find you online, you make more sales and sell more services.
If you aren’t nailing down conversions and not seeing a steady increase in income, it’s time to seek SEO help.
Get Help With SEO Strategy
If any or all of the above issues seem familiar, your SEO strategy is flawed.
Ranking high on search engines is an opportunity you can’t afford to fail. If you need better results, it’s time to turn to the SEO experts. Check out our SEO Pro packages today.