Here are the best tools to optimize your website to rank highly in Google!

Optimize your  contents performance with clearscope.io and optimizely.com. Optimizely increases search traffic by 52% to 10 blogs  and glossary articles. Optimizely offers a free 15 minute demo that you can see their services. Theses services include:

  • Run experiments across your tech stack including web, mobile and server-side
  • Deliver personalized customer experiences at scale
  • Collaborate and share information throughout the experimentation process

Google is now moving towards looking at topics over keywords – They want to see that you are fully covering a topic in order to rank you. So how do you know what google considers a topic fully covered? Clearscope will analyze the search results and give you suggestions on the types of keywords and content you need to include in your page to make sure it’s fully optimized to rank.

Another excellent site to optimize your websiter is yoast.com. Yoast SEO premium service starts at $89 per website. The number 1 SEO WordPress plugin. This WordPress plugin will help you make sure your site is properly optimized. Do you want more traffic to your site? The Yoast SEO plugins add specific functionality to your website that will help you to improve your position in the organic search results. Yoast  offer several plugins that focus on different aspects of SEO. Start outranking your competition today!

The best SEOs invest countless hours analyzing search results, trying to understand why sites rank where they do. CanIRank’s SEO Competitive Analysis software delivers the same data in seconds, so you can see at a glance what’s working and what’s not. canirank.com. It’s the next best thing to having a search engineer explain the secret sauce in her company’s ranking algorithm. Reports are beautifully presented and easily understood, making them an excellent tool for diagnosing and communicating website needs to clients or senior management before each new campaign.

Actions Guided by Data

With every search engine result page, Google shows us by example what kinds of links it favors, which content they consider most relevant, and how much keyword usage is too much. We just need to know how to listen! CanIRank turns all those data points into specific SEO Tasks, like which related words to include in your content, how to make important words stand out, and where to get links for maximum benefit with minimum risk.

Become a Better Marketer

Keeping your skills up to date can be challenging when last week’s SEO best practices are this week’s penalty triggers. Whatever issue your site has, CanIRank connects you to an ever-growing SEO Knowledge Base of appropriate Actions customized according to your skill level, site needs, and the historical effectiveness of each Action. As your skills develop or your website’s needs change, we’ll automatically update your Action Plan so you’ll always know which actions the software predicts will have the greatest impact. You can try canirank’s software with a free trial.( No credit card required)

Speed Update

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Google has  announced that starting in July 2018, page speed will be a ranking factor for mobile searches.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Google  encourages developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.

  • Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Google Friendly Mobile Test

Google offers a free service at https://search.google.com/test/mobile-friendly.

Using the tool:

The Mobile-Friendly test tool is easy to use; simply type in the full URL of the web page that you want to test. Any redirects implemented by the page will be followed by the test. The test typically takes less than a minute to run. Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds. Mobile usability problems are issues that can affect a user that visits the page on a mobile (small screen) device, including small font sizes (which are hard to read on a small screen) and use of Flash (which isn’t supported by most mobile devices).

If the page can’t be reached:

If for some reason the tool cannot access the page, it will display an error describing the problem. Access problems include network connectivity issues or the site being down. If a test cannot load all resources used by a page, you will get a warning. Resources are external elements included by the page, such as images, CSS, or script files. This can happen for several reasons:

  • The resource wasn’t loadable in a reasonable amount of time. In this case, try running the test again. If it continues to happen, consider hosting the resource somewhere else, or else try to discover and fix the reason for lack of response from the host.
  • The resource does not exist in the location listed (404 error). Fix the resource URL.
  • The resource is inaccessible to non-logged-in users. The test accesses the page as an anonymous user; ensure that all resources are accessible to anonymous users.
  • The resource is blocked to Googlebot by a robots.txt file. If the resource is important (see below), if it is on your own site, you might want to unblock the resource to Googlebot; if it is on another site, you might want to contact the site’s webmaster and ask to have it unblocked.

 

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